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The Collective Difference, 501(c)(3)exists to make a difference in the lives of youth experiencing homelessness.  Our founder, Jordan Connell, is working to leverage his lived experience with
homelessness, running across America, and leading a pet nutrition company to Love, Equip, and Guide At-promise Children & Youth towards a future where every young person is empowered with the strength to overcome their pain and the courage to live a new legacy.

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Our founder, Jordan Connell is working to leverage his lived expereince with homlessness, running across America, and leading a per nutrition company to Love, Equip, and Guide At-promise Children & Youth towards a future where every young person is equipped with the strength to overcome and the courage to live a new legacy.

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We understand this painful experience and know a new reality is possible.  That is why we run each day to accomplish our mission by taking action with every step along the way.


We run, so they don‘t have to.- Jordan Conell 

"We believe every young person deserves a loving community of support and a safe place to call home".....

Our Mission

Our Mission

Awarness, Advocacy, Alliances, and Advancement

The impact of each step is multiplied when we join together to make the Collective Difference.

Together, we will provide for urgent needs and equip each young person with the support they need to live productive lives.

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With your support, together, we will...

Love, Equip & Guide.

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Our Vision

By working together as one, between Treat Collective and our non-profit Collective Difference our vision is to use business to improve lives by giving away 10 percent of Treat Collectives earnings to fund our non-profit Collective Difference that provide resources for homeless youth who suffer from mental health issues, lack of education & trade opportunities , employment, sex trafficking assistance, and having an opportunity to get off the streets and find a place they can call home. 

We Need Your Support Today!

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